Earth Day

Earth Day

by John Balk April 19, 2017

Being a surfer I have deep appreciation and connection to our Mother Earth. Earth Day helps remind me to do my part to stay proactive everyday to be green, and educate my kids on the importance of living with respect for our environment. Reducing waste, Recycling, and Reusing is something that needs to keep being taught and instilled.

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Do you know your ABC’s… of UV?

Do you know your ABC’s… of UV?

by Charlie Ninegar April 19, 2017

Exposure to the sun is a delicate dance.  A little goes a long way, and too much can have detrimental effects to your health… especially the rays from the Ultra Violet (UV) spectrum.  Why?  You just have to know your ABC’s of UV.

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Sunscreen Jokes

Sunscreen Jokes

by Kenny Brechtelsbauer April 18, 2017

Chuck Norris doesn't wear sunscreen, the sun wears Chuckscreen.

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“Dad, where do waves come from?”

“Dad, where do waves come from?”

by Ricky Lesser April 12, 2017

With my ten year old son at my side, surfboards in hand, we walked down to the beach. The cool offshore wind blew at our backs. It was quiet until he said something without looking up, “Dad, where do waves come from?” 

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Sunscreen Conscious

Sunscreen Conscious

by John Balk April 09, 2017

Growing up in CA I have always been diligent about using face sunscreen while I surf. I am the guy you see walking around with sunscreen on his face post surf (to my wife's dismay)  just cruising as if I may get another surf in later in the day. I have never really worried about rubbing sunscreen in either, so when a good friend said he wanted to start a sunscreen company I was all in.

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A Coachella tale

A Coachella tale

by Ricky Lesser April 05, 2017

As the temperature spikes you can hardly see without your polarized Spy glasses, If sand had a smell you could pin it after one whiff of that dry blistering air blowing through the mountain pass. And of course the unmistakeable haunting hum of hundreds of turbines. The rows and rows of Wind-farms, Yes Its that time of year again and the desert sun is beckoning. 

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What my 6-month-old daughter taught me about sunscreen…

What my 6-month-old daughter taught me about sunscreen…

by Charlie Ninegar March 29, 2017

I grew up at the beach.  I was a surfer year-round.  In summer it wasn’t uncommon for me to spend all day on the sand.  And being a surfer, I was pretty well educated about the dangers of sun exposure. I was lucky that my generation knew that sunburns can eventually lead to skin cancer, and so we tried to avoid them at all costs.  I can remember going as much as a year or more before a slip up where I was caught without sunscreen and suffered a burn. 

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Auctiv is now certified Organic

Auctiv is now certified Organic

by Jason Yau March 29, 2017

Today Auctiv achieved organic certification for its line of body, skin and lip care products. Auctiv has always created products using natural and organic ingredients. Certification is simply a symbol of our commitment to organic purity. Certification assures to you that our products contain a minimum of 70% organic content, with all remaining ingredients meeting the strict criteria required under the NSF standards.

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Reef Safe

Reef Safe

by Jason Yau March 12, 2017

Coral reefs are being damaged by a chemical called oxybenzone which is found in most sunscreen and other personal care products that protect against UV radiation. Auctiv refuses to use chemicals that are harmful for your skin and our environment. 

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What is Auctiv?

What is Auctiv?

by Jason Yau March 01, 2017

Auctiv is a California-based brand that produces a line of organic sunscreen that’s made entirely in the USA out of only four natural ingredients. The water-resistant formula is chemical-free and the biodegradable packaging is completely void of plastic. Started by three local Southern California surfers, Auctiv believes in an active, healthy, and nature-immersed lifestyle. Their goal is to create a brand that families, surfers, and other athletes can turn to for a safe, effective, and environmentally-conscious product.  

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