“Dad, where do waves come from?”
With my ten year old son at my side, surfboards in hand, we walked down to the beach. The cool offshore wind blew at our backs. It was quiet until he said something without looking up, “Dad, where do waves come from?”Read more
Growing up in CA I have always been diligent about using face sunscreen while I surf. I am the guy you see walking around with sunscreen on his face post surf (to my wife's dismay) just cruising as if I may get another surf in later in the day. I have never really worried about rubbing sunscreen in either, so when a good friend said he wanted to start a sunscreen company I was all in.Read more
A Coachella tale
As the temperature spikes you can hardly see without your polarized Spy glasses, If sand had a smell you could pin it after one whiff of that dry blistering air blowing through the mountain pass. And of course the unmistakeable haunting hum of hundreds of turbines. The rows and rows of Wind-farms, Yes Its that time of year again and the desert sun is beckoning.Read more
What is Auctiv?
Auctiv is a California-based brand that produces a line of organic sunscreen that’s made entirely in the USA out of only four natural ingredients. The water-resistant formula is chemical-free and the biodegradable packaging is completely void of plastic. Started by three local Southern California surfers, Auctiv believes in an active, healthy, and nature-immersed lifestyle. Their goal is to create a brand that families, surfers, and other athletes can turn to for a safe, effective, and environmentally-conscious product.Read more